Job Description

Hybrid in one of the hubs (Bentonville, AR, Hoboken, NJ, San Bruno, CA, or LA) Our client is looking to bring on a Senior Manager, Creative AI Specialist – Copywriting. AI is growing fast, and we’re scaling our team to help enable and accelerate our creative. As a Creative AI Specialist – Copywriting, you’ll help leverage artificial intelligence to create compelling, engaging, and high-quality content that resonates with our customers. You’ll dive deep into AI capabilities and ways to optimize, working alongside our partners to create and edit written content using AI tools. You’ll refine AI-generated content to ensure it meets Walmart’s brand voice standards and help develop innovative solutions as new challenges and opportunities arise. This is a newly created role, and they’re seeking a Copywriting Manager who is genuinely excited about the potential of AI to enhance optimization and streamline processes within content. While deep AI expertise isn’t required, the ideal candidate will have experience leveraging AI tools and championing their use across teams. PLEASE NOTE: This role is hybrid, 3 days onsite. You must go in to one of the hubs near you; hybrid is a must: Bentonville, AR, Hoboken, NJ, San Bruno, CA, or Los Angeles, CA. You will make an impact by: Leading the implementation and optimization of AI copy across multiple channels including website, CRM, paid media, in-store signage, and more. Integrating AI into work processes, decision-making, and problem-solving. Serving as a thought leader to elevate all work and ensuring adherence to the brand voice and style guide across formats and channels. Fostering cross-functional relationships with key business partners to create a deeper understanding of AI business goals, needs, and limitations, as well as building trust and alignment. Crafting the prompts that are given to large language models to get the optimal creative outputs. Owning end-to-end concept development and building strategic frameworks that ladder to the brief and/or business objective. Experimenting with AI tools and technologies. Reviewing/editing AI-generated copy, adjusting to align with brand voice and style guide. Translating strategy into meaningful creative in multiple channels. Demonstrating ability to work with ambiguity and promote continuous learning and improvement. Contributing to a high-performance culture delivering multiple projects and priorities in a fast-paced and growing segment of Walmart business. Staying up to date with advancements in AI technology and industry trends to ensure creative innovation. Qualifications: Portfolio is required (demonstrating excellent copywriting skills). 8 years of experience in creative, communications, and/or marketing execution. 5+ years managing copy in an online creative or digital field. Retail experience is a plus. Experience working with AI-powered tools or software for content creation or marketing. Familiarity with AI writing tools such as ChatGPT and other relevant platforms. Ability to analyze technical/complex systems, identify gaps, and create actionable solutions. Strong organizational skills, a strong sense of ownership and accountability, and the ability to lead projects, communicate effectively, work autonomously, and be a self-starter. Proactive, comfortable with ambiguity, and flexible in the face of shifting business needs due to the rapidly changing nature of AI, marketing, retail, and ecommerce. High emotional intelligence, excellent relationship-building skills, able to manage expectations well across a wide variety of partners and expertise areas. #J-18808-Ljbffr Aquent

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