Job Description

Join to apply for the Associate Director - Healthcare Marketing role at Chewy

2 days ago Be among the first 25 applicants

Join to apply for the Associate Director - Healthcare Marketing role at Chewy

Get AI-powered advice on this job and more exclusive features.

Our Opportunity

Chewy is seeking a customer-centric

Our Opportunity

Chewy is seeking a customer-centric Associate Director of Healthcare Marketing to join our growing Healthcare Marketing team. In this role, you will manage a team to develop and implement full-funnel marketing strategies that drive customer acquisition, engagement, and retention across our portfolio of Healthcare Services, including Insurance and Virtual Care Services.

This is a high-impact leadership role that blends strategic thinking, creative execution, and operational rigor to deliver campaigns that improve pet health and deepen customer trust.

What You’ll Do

• Lead a team to develop and implement customer acquisition and retention strategies across Chewy’s Healthcare Services portfolio, including Insurance and Virtual Care Services.
• Handle the healthcare marketing budget and lead cross-functional partners, including Media and Performance Marketing, to optimize spend and improve ROI.
• Build and launch integrated go-to-market plans that drive awareness, adoption, and loyalty through digital and offline channels.
• Leverage customer insights, behavioral data, and market trends to advise positioning, messaging, and campaign strategy.
• Partner with product, category management, brand, creative, CRM, analytics, and legal/compliance teams to drive effective cross-functional execution.
• Author and present campaign briefs, GTM documents, calendars, and performance summaries to internal team members and senior leadership.
• Define and track success metrics, uncover insights, and continually refine campaign strategies based on results.
• Ensure all marketing initiatives align with regulatory and healthcare compliance requirements.
• Establish scalable processes, frameworks, and playbooks to enable cross-team efficiency.
• Conduct robust post-mortems to identify takeaways and fuel continuous improvement.

What You’ll Need

• 10+ years of experience in marketing, product marketing, or brand management, ideally in ecommerce, physical retail, or digital services, or related industries.
• Proven success in handling marketing budgets and leading cross-functional marketing efforts across full funnel campaigns that drive customer growth and retention.
• Strong leadership skills with experience in building and mentoring teams.
• Deep experience in customer lifecycle marketing, campaign execution, and performance optimization.
• Product marketing experience preferred, particularly in go-to-market execution, messaging, and positioning.
• Strong analytical abilities with a data-first approach to decision-making.
• Excellent communication and storytelling abilities. You can distill complex topics into simple, compelling narratives.
• High degree of ownership, adaptability, and drive in fast-paced environments.
• Bachelor’s degree in marketing or similar areas required. Master’s in business administration (MBA) preferred.

Chewy is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. If you have a disability under the Americans with Disabilities Act or similar law, and you need an accommodation during the application process or to perform these job requirements, or if you need a religious accommodation, please contact CAAR@chewy.com.

If you have a question regarding your application, please contact HR@chewy.com.

To access Chewy's Customer Privacy Policy, please click here. To access Chewy's California CPRA Job Applicant Privacy Policy, please click here.

Seniority level

• Seniority level

  Director

Employment type

• Employment type

  Full-time

Job function

• Job function

  Health Care Provider

• Industries

  Retail

Referrals increase your chances of interviewing at Chewy by 2x

Get notified about new Director Healthcare jobs in Boston, MA .

Boston, MA $140,000.00-$175,000.00 3 weeks ago

Medical Director/Senior Medical Director, Medical Affairs (Remote)

Senior Director, Operational Quality & Compliance

Senior Director, Global Accounts (Life Sciences & Healthcare)

Client Success Director - Digital Healthcare

Associate Director, Medical Operations Excellence for US Immunology

Boston, MA $115,000.00-$135,000.00 3 weeks ago

Director, Client Development - Life Sciences

Director, Quality Assurance - Medical Device

Lead Director, Data Science - Healthcare Analytics

Chief Medical Officer - Tufts Medicine Behavioral Health Hospital

Corporate Banking Managing Director - Healthcare

Medical Affairs Director - Evidence Generation, Respiratory

Field Reimbursement Director - EAST (Remote USA)

Sr. Director - Head of Data & Decision Science (remote)

Sr. Medical Director - Chief of Medical Management

Director Facility Operations (Healthcare)

Associate Director, Regional Marketing, Cardiovascular - Boston, MA

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

#J-18808-Ljbffr

Job Tags

Full time, Remote job,

Similar Jobs